American Look
Promotional film celebrating the 1959 Chevrolet automobile line as an exemplar of American industrial design and styling. American Look highlights the contribution of interior, industrial, product, and automobile designers to the “populuxe” era; the term was coined by writer Thomas Hine to describe the late-1950s stylistic fusion of luxury and mass-produced consumer goods. This wide-screen spectacular showcases an array of contemporary architectural exteriors, interiors, packaging, office equipment, and industrial machines and ends by revealing designers at work on the 1959 Chevrolet Impala
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