American Maker
Relates how Americans build, from youth throughout life, by using their ingenuity not only in technological advancement but in everyday efforts by everyone. (From contemporary synopsis). One of a series of six films (one unfinished) produced by Detroit's Jam Handy Organization for Chevrolet, AMERICAN MAKER was shown in theaters, on television and to community groups, schools and organizations to whom it was loaned for free. Though it is a prominent example of "institutional advertising," promoting a corporation in general rather than its specific products, it specifically shows Chevrolet autom
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